NEW YORK, Oct. 10, 2023 -- Notified, a globally trusted technology partner for public relations, investor relations, and marketing professionals, today announced the results of its latest survey, “Bridging the Gap Between AI & PR: a Short Guide,” in partnership with PRWeek. The data revealed increasing enthusiasm about AI’s potential to optimize communications campaigns, with more than half of respondents indicating that the tech can “notably” improve PR’s ability to be strategic.
“The survey findings were clear – PR professionals are no longer worried about AI replacing them and are excited about its potential, beyond initial use cases like content generation,” said Nimesh Davé, President, Notified. “However, most survey respondents don’t yet feel comfortable using available tools in a meaningful way and feel they’re not as knowledgeable as they could be when it comes to implementing AI into their daily work. Agency and brand leaders should focus on education – which will be critical to adoption – including policies, resources and guardrails for experimentation.”
The survey asked 200 senior agency and brand communicators to identify how AI could impact the future of public relations – taking factors such as adoption and usage, popular tools, and the knowledge and education needed for effective implementation into account. Findings include:
“We’re just starting to see how much AI technology can truly impact productivity for communications professionals – and the industry is increasingly embracing this technology to streamline everything from content creation to generating insights and research materials,” said Gideon Fidelzeid, Editorial Director of Custom, PRWeek. “This report captures the confidence and optimism that communicators have in AI to transform their workflows – although it’s clear that widespread adoption across both agencies and in-house teams starts with improving proficiency surrounding its effective use. As the data reflects, we’re at an exciting precipice for the use of AI technology in PR – with the potential to create a more effective and efficient future for communicators.”
Notified and PRWeek will present these survey findings during the panel session, “AI: A Call to Action” at the upcoming PRDecoded Conference, taking place from October 11-12 in Chicago, IL.
To download the full results of Notified and PRWeek’s Bridging the Gap Between AI & PR survey, visit: https://insight.notified.com/bridging-gap-ai-pr
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