2024-04-03 20:47Press release

Notified Announces Strategic Sale of Virtual Events and Webinar Business to Brandlive

Notified Announces Strategic Sale of Virtual Events and Webinar Business to Brandlive

The Decision Allows Notified to Enhance Its Investor Relations and Public Relations Focus and Invest in Innovative Technologies

NEW YORK, April 3, 2024 - Notified, a globally trusted technology partner for investor relations, public relations and marketing professionals, today announced the sale of its virtual events and webinar business to Brandlive, the leader in enterprise webinars, events and global town halls.

The decision reflects Notified’s sharpening focus on investor relations and public relations solutions. This allows Notified to invest in innovative technologies, including artificial intelligence, that create more value for clients while positioning itself for future growth opportunities. Notified will retain its IR Event Platform (specifically designed for earnings calls and other investor relations use cases) while further investing in new features that position Notified as the premier IR communications solution on the market.

As part of the deal, Brandlive will manage the Studio webcasting and virtual event platforms and absorb the associated development, client support and account management resources. Brandlive and Notified are committed to ensuring a seamless transition for these virtual events and webinar clients. Clients purchasing Notified’s IR and PR solutions will continue to be supported by their current account teams.

“After careful consideration, it’s clear Brandlive is the best-suited partner to continue servicing our virtual events and webinar clients. Their commitment to creative, TV-style broadcasts mirrors our heritage of premium, customizable streaming services for marketing-led events, webinars and company town halls,” said Nimesh Davé, President of Notified. “This sale reinforces Notified’s commitment to accelerating growth and developing game-changing solutions for our investor relations and public relations clients.”

“It’s 2024 and video is everywhere. It’s hard to imagine video won’t be the primary way marketers engage audiences and leaders communicate with their teams. At Brandlive, our mission is to bring the magic of television to work—through software and teams that add visual creativity and production value,” said Sam Kolbert-Hyle, CEO at Brandlive. “We’re thrilled to welcome Notified’s virtual events and webinar customers and team to the Brandlive family. There won’t be a change to the team that supports you or the products you use and love.”

About Notified

Notified is committed to making it easy for brands to create and share powerful stories with the world. Our suite of world-class, award-winning solutions and our dedicated client service team are relied upon by more than 10,000 global clients, from growing businesses and public companies to some of the world’s most recognizable brands. Notified’s solutions help businesses effectively share and amplify their stories—to clients, investors, employees and the media. From press release distribution via GlobeNewswire to earnings calls, IR websites, social listening, media engagement, webinars and digital experiences, Notified has you covered.